Brand Personality
Confident but approachable
Stratum speaks with authority without being cold. We lead with clarity, not complexity.
Learn MoreHierarchy
Lead with intention
Every layout should have a clear entry point. Guide the eye through deliberate scale contrast.
Learn MoreTone of Voice
Clear. Precise. Human.
Write like you're explaining something important to a smart friend.
Learn MoreApplication
Consistency over uniformity
Recognition across touchpoints while allowing variation for context.
Learn MoreAa
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Color Palette
--primary-900
--primary-600
--primary-400
--secondary-900
--secondary-600
--secondary-400
--accent-900
--accent-600
--accent-400
--neutral-900
--neutral-600
--neutral-400
--black
--gray
--white